Kraft
Stampin' Up!® Color

Basic Information

Kraft is a light, soft brown with a warm, earthy feel. It suggests kraft paper, natural packaging and rustic neutrals, giving the shade a practical visual anchor without feeling limited to one object or season. The color works like a quiet neutral, helping nearby colors feel more grounded, polished or layered. Depending on the surrounding palette, it can read as caramel, wood brown, leather or warm earth, which gives it useful range for seasonal, natural, floral and themed designs.

Other Names

  • Kraft
  • Brown
  • Warm Brown
  • Light Brown
  • Dark Brown
  • Tan
  • Caramel
  • Toffee
  • Mocha
  • Cocoa
  • Chocolate
  • Coffee
  • Wood Brown
  • Leather
  • Chestnut
  • Walnut
  • Taupe
  • Suede
  • Earth Brown
  • Soft Brown
  • Earth
  • Wood

Color Theory

Kraft is a soft beige that functions strongly as a neutral. It sits near the warm yellow-orange side of the wheel, giving it a warm presence that can either support nearby colors or become a clear focal accent depending on contrast. Its hue of around 35° gives it its warm beige character, its saturation of about 31% makes it feel soft rather than flat, and its value of about 88% gives it a light, usable weight.

Current Collections

Past Collections

All

Close Colors

Current Collections

Past Collections

All

Current Collections

Darker Color Buddies

Lighter Color Buddies

Past Collections

All

Darker Color Buddies

Lighter Color Buddies

Using This Color

  • Kraft Paper
  • Natural Packaging
  • Rustic Neutrals
  • Twine
  • Farmhouse Themes
  • Wood
  • Leather
  • Coffee
  • Chocolate
  • Tree Trunks
  • Rustic Themes
  • Autumn
  • Baking
  • Vintage Paper
  • Cabins
  • Animal Fur
  • Earthy Florals
  • Natural Textures
  • Vintage Themes
  • Masculine Themes
  • Minimalist Palettes